From Beautiful to Brutal
What happens when two seasoned designers trade pixel-perfect polish for scrappy MVPs and live user feedback? At The Mill Collective, we put our own funnel to the test using affordable tools, lean tactics, and real traffic. The result? Fast insights, mindset shifts, and a powerful case for validating early, without blowing the budget. This is the behind-the-scenes of how we built, tested, and iterated our way to a smarter startup funnel.
Idea Overload to Business Breakthrough: How to Choose the Right Idea in a Sea of Possibilities
Creative ideas and business ideas are not the same thing. One is a spark, the other is a system. If you’ve ever been stuck choosing between too many exciting ideas, what you need isn’t more inspiration, it’s a process. A way to pressure-test your thinking and move forward with clarity. That’s why we created ‘The Gauntlet’, our simple, ruthless idea filter to help entrepreneurs stop guessing and start building.
Design Meets Strategy. Introducing The Mill Collective.
What started as a single project between two brothers has grown into a creative studio built on trust, complementary skills, and strategic design thinking. Discover how Mill Collective blends UX expertise with bold branding to help businesses look better and work smarter.
Using AI to Bridge Research Gaps in User Persona Development
I learned that some research is better than no research.
