NoiseAware
HOW WE EvolvED
A BRAND/PRODUCT from Hardware
to Service
Overview
NoiseAware began as a tech-forward startup offering smart noise monitoring devices for property owners and short-term rental managers. Their product helped users mitigate noise complaints, protect their properties, and maintain better relationships with guests and neighbors.
After a successful product launch and early adoption, the business began to pivot. The long-term vision moved beyond hardware, aiming to deliver value through services—ongoing monitoring, insights, alerts, and data analysis.
I was brought in to redesign the website and help reframe the brand—moving from a product-first tech company to a service-first smart monitoring platform.
THE CHALLENGE
While the product itself had gained traction in the market, NoiseAware’s online presence was still built around the physical device. The company was evolving—but the brand and website didn’t reflect that shift.
Key challenges included:
Shifting brand perception from a product company to a full-service platform
Elevating the product’s presentation without overwhelming users with tech specs
Introducing new service offerings without causing confusion or feature fatigue
Aligning UX/UI with long-term business goals while remaining conversion- and SEO-friendly
Reworking the visual language to support a cleaner, more trustworthy feel
Objectives
We set out with three primary goals:
Modernize and elevate the website to reflect the sleek design of the devices and the intelligence of the platform
Strategically reposition the brand to introduce and support its evolving service-based model
Enhance clarity and conversion, ensuring customers could both understand and trust the offering quickly
APPROACH
1. Strategic Discovery & Positioning
We kicked off with stakeholder workshops to understand the long-term vision and roadmap. It was clear that NoiseAware would soon be more about the data, analytics, and peace of mind than the physical hardware itself.
I helped define key brand messages and communication pillars that emphasized:
Prevention over reaction
Invisible but essential monitoring
Smart, passive technology designed for trust, not surveillance
This informed both copy and visual tone—calm, confident, and professional.
3. Visual & Interaction Design
I led the creative direction with a minimalist, tech-forward aesthetic. The device design was already clean and modern—our site needed to reflect that.
We introduced:
High-contrast color palette with muted tones to allow product imagery to shine
Generous whitespace and typographic rhythm to create a feeling of calm and control
Subtle animations and interactions to guide user attention and reinforce brand confidence
Cinematic photography and 3D device renders to help users appreciate the design and simplicity of the hardware
Each scroll, tap, and transition was crafted to mirror the non-intrusive, “set it and forget it” feel of the NoiseAware product experience.
2. Experience Design & UX Flow
We mapped the full customer journey—from first-time awareness to purchasing devices and subscribing to services. Key UX changes included:
Re-structuring navigation to separate “product” from “platform” and “services”
Creating onboarding-friendly landing pages for B2B segments like property managers, landlords, and rental platforms
Refining product pages with simple visuals, dynamic specs, and clean feature breakdowns
Introducing a service layer, featuring explainer modules for how NoiseAware works in real-life scenarios
We also prioritized performance and responsiveness across mobile and tablet, since many property managers access the site on-the-go.
4. Brand Communication & Content Strategy
I restructured the copy and tone to shift from selling a gadget to presenting a solution.
We moved away from tech jargon and leaned into:
Real-world scenarios
Use cases (e.g., AirBnB hosts, boutique hotels, property managers)
Emotional benefits (e.g., peace of mind, proactive protection, hassle-free hosting)
I also created guidelines for future internal communication: tone of voice, brand messaging, and content hierarchy.
Outcome & REFLECTION
The redesign successfully aligned the brand with its business evolution. Tangible outcomes included:
A cleaner, service-oriented website that increased trust and improved navigation
Improved clarity and conversion across B2B landing pages
Increased engagement with the services layer through storytelling and UX clarity
A unified brand system that will scale as new features and analytics tools are released
Stakeholder feedback was overwhelmingly positive, and the internal team reported easier conversations with both prospects and partners thanks to the clarity the new site provided.
NoiseAware is a perfect example of a brand growing up—and needing its digital presence to grow with it. My role was to ensure that the shift from “smart device” to “smart platform” felt natural, strategic, and intentional.
By blending thoughtful UX, confident creative direction, and business-minded storytelling, we were able to reposition NoiseAware as not just a tech product—but a trusted solution for a modern, connected world.