TidyPets
Elevating Pet eCommerce
TidyPets, a growing local business, aimed to enter the competitive online pet market with a new brand and eCommerce platform. Their goal was to stand out by targeting more discerning pet owners seeking high-quality, educational, and nutritional products.
THE CHALLENGE
In a saturated industry filled with templated, convenience-first websites, TidyPets needed a brand and user experience that would:
Differentiate from generic pet supply stores
Appeal to premium customers
Build credibility and trust from the first interaction
Approach
I crafted a clean, modern, and welcoming visual identity for the site—minimalist, but warm. The design emphasized:
High-quality product presentation
Soft, editorial-style imagery
Clear UX paths for discovery and purchase
Behind the visuals, the experience was structured for intuitive navigation, fast product exploration, and an overall sense of trust and care—mirroring the company’s excellent customer track record.
Outcome
A polished eCommerce platform that elevated TidyPets' brand presence
Stronger appeal to the affluent pet care market
A credible, design-led foundation to support future product and content growth
